HI, I AM ISABEL!
I am a UX Designer
Effectively bilingual – I speak business and design by keeping things sensible but logical. I go beyond borders to expand my horizons – I’ve done UX Design for the Ontario Government, crafted client interfaces for the Bank of Singapore, and co-founded Travelhorse, a 3PL startup. My passion lies in FinTech, Payments, RegTech and Startup, and I want to help enterprises achieve user experiences that sustain and nourish their growth.
MY PROJECTS
MY SKILLSET
UX DESIGN
User Research, Sketch/Figma/InVision Prototyping, Usability Testing, Accessible Design
FRONTEND DEVELOPMENT
Growing proficiency in HTML, CSS, JavaScript, Python, R, Stata, SQL
BUSINESS GROWTH
Building startups, Market development and policy for FinTech, Payments & Banking Eco-systems
My Design Values
I have worked on company-wide design systems as well as highly customized enterprise experiences mainly for finance, 3PL and social community with the dual-track agile methodology. In each, I strive to achieve:
- – Simplicity, clarity and profoundness of design
- – Pragmatism and resourcefulness to work within business constraints;
- – Data-driven user analysis;
- – Learning by doing – I think out loud and learn better on my feet!
LOOKING FOR NEW GRAD OPPORTUNITIES